Advertising Code in Singapore... Rules for how contraceptives should be portrayed

http://www.case.org.sg/downloads/asas/SCAP%202008.pdf

Some Interesting Snippets from the Article

CONTRACEPTIVES l (page 32)

6.7.1 There is no objection under the Code to the advertising of contraceptive methods, either in general or particular, provided a reference is made in appropriate cases to the fact that certain methods are available only on prescription.

6.7.2 The effectiveness or safety of particular methods in comparison with others should not be exaggerated.

6.7.3 Condom advertisements should also adhere to the following: (a) Should be in good taste (b) Should not promote promiscuity (c) May include pack shots provided they are not suggestive or offensive (d) Should not have erotic settings

(e) Should not include superlative claims

(f) Should focus on the protective function rather than the pleasure- enhancing aspect of condoms

 

SOCIAL VALUES  (Page 13)

(a) Downplaytheimportanceofpatriotismandnationalunity;

(b) Misinterpretnationalpoliciesandgoalsforthebenefitofanyindividual;

(c) DistorttheperceptionofSingaporeansandthequalityoflifeinSingapore;

(d) Distorttheperceptionsofcitizens’influenceinnationalissues;

(e) DiscreditorbederogatorytoSingaporeasademocraticcountryorinany other way.

 

MOTORING

1. Advertisements for motor vehicles, fuel or accessories should avoid portraying or referring to practices that encourage anti-social behaviour.

2. Advertisers should not portray speed in a way that might encourage motorists to drive irresponsibly or to break the law.

3. Vehicles should not be depicted in dangerous or unwise situations in a way that would encourage irresponsible driving. Their capabilities may be demonstrated on a track or circuit provided it is clearly not in use on a public highway.

4. Care should be taken in cinema advertisements and those in electronic media where the moving image may give the impression of exceptional speed. In all cases where vehicles are shown in normal driving circumstances on the public road they should be seen not to exceed speed limits.

5. When making environmental claims for their products, advertisers should conform with the Appendix on Environmental Claims.(Appendix L)

6. Prices quoted should correspond to the vehicles illustrated. For example, it is not acceptable to feature only a top-of-the-range model alongside the starting price for that range.

7. Safety claims should not exaggerate the benefit to consumers. Advertisers should not make absolute claims about safety unless they hold evidence to support them